Accruu was born from a simple observation: we all know we spend too much time on our phones, but knowing isn't enough. We needed to make the invisible cost of screen time visible — and turn it into something that actually builds value.
Accruu started as a conversation between two brothers about how much time everyone wastes scrolling social media — and how that time could be worth something real. Not fake rewards, not gamified points, but actual money invested in real markets.
We built Accruu to sit at the intersection of behavioral science and financial technology. The core mechanic is simple: when you scroll past your self-set limit, you face a choice. Invest a small amount into your portfolio, or wait. Over time, the math changes the behavior. And the portfolio grows regardless.
We partnered with SEC-regulated brokerage infrastructure to make every investment real — fractional ETF shares in diversified funds that you own outright. No fake currencies. No points systems. Real wealth, built one micro-investment at a time.
Real investments, real ETFs, real brokerage accounts. No points, no virtual currencies, no gamification tricks.
Your screen time data stays on your device. We never see what apps you use or what content you view.
No dark patterns. No hidden fees. No manipulation. Just a clear trade: less scrolling, more investing.